Effective digital marketing is critical for successful modern businesses, but how does a business go about setting themselves apart in a saturated online marketplace? The head of digital at Momentum Media, Michelle Tucker, breaks it down step by step.
On this episode of the My Business Podcast, Michelle joins host Adam Zuchetti to divulge her secrets around creating a digital marketing strategy, optimising investments of both money and time, and maximising returns on those investments.
Tune in as Michelle reveals:
- A surprising discovery about images on social media
- Whether paid social marketing is worthwhile
- The single biggest digital marketing mistake